Book Review · Breakthrough

Reading another excellent book. Recommend.  The author shares an almost miraculous story of helping his wife recover from an end-stage diagnosis of Alzheimer’s.  Peter shares his frustration with those tasked to help, and the heartbreaking struggle of watching his wife suffer.  At least three themes that he experienced (and continues to experience) compelled me to……

Book Review · The Agency – Build, Grow, Repeat

Reading another excellent. A story worth reading on developing a digital marketing agency.  302 pages.  Business management, digital marketing.  I think many would readily connect with Luca’s backstory of years of initial struggle before serendipitously discovering his niche in life. I love how organized Luca wrote the book.  The title itself outlines the contents and……

Book Review · The Cost of Loyalty

Reading another excellent book. A must-read for veterans.  288 pages.  Military and leadership. LOYALTY OVER INTEGRITY America as a whole and both major political parties hold its military in high regard.  Yet, we haven’t won a war since World War II, 75 years ago.  Our military’s organization remains stuck in time two centuries ago, hierarchical……

Book Review · List Building Lifestyle

Brian, reading a great book on email marketing Recommend.  91 pages.  Entrepreneurship and email marketing.  Igor Kheifets, like nearly all of my favorite authors and entrepreneurs, push through the grind for years before finally striking the epiphany (or set of epiphanies) that rapidly precipitated his success.  Rapid, that is, in comparison to the years before.……

Book Review · The Iceberg Effect

The Iceberg Effect (2020) by Dean Holland Recommend.  163 pages.  Entrepreneurship, internet marketing, and direct marketing.  Dean Holland began his entrepreneurial journey in the early 2000s.  Today, he collaborates alongside marketing legends such as Russell Brunson, who wrote the foreword. The book begins with his outward journey of struggling with school and work, wanting more……

Book Review · Traffic Secrets

Here I am sitting by the pool, dodging mosquitoes, and learning stuff. Traffic Secrets (2020) by Russell Brunson.  Recommend.  330 pages.  Business, entrepreneurship, and marketing.  I just finished reading this, and I couldn’t put it down.  I also read Dotcom Secrets (2015) and Expert Secrets (2017) by Russell Brunson.  I find his writing funny, at……

Book Review · One Million Followers

Insightful, rich with experience, and user-friendly – the book, that is Brendan comes with a long history of success, and it shows in this book. He writes primarily about engineering virality via Facebook, Instagram, and YouTube. Brendan even cites “Contagious” (2016), by Wharton School Professor Jonah Berger, which dedicates itself to the nature of viral……

It became a bestseller!

I published it on 2 Jun. 2020. As of earlier this month, Jul. 2020, it reached bestseller status! It hit No. 1 in eight categories in the U.S., as well as earning No. 1 spots in Australia, Canada, France, and Germany. It ranked in the Top 5 in Italy and Mexico. Celebrate! I’ve edited the……

The bias bias

I’ve become fascinated lately with artificial intelligence (AI), machine learning (ML), and quantum computing. We use AI to find patterns and predict purchasing behavior, but we also use it everywhere else – predictive policing, assessing risk, making art, and even hiring employees. AI sometimes creates ridiculous outputs, called AI hallucinations. For example, when asked to show……

Schrödinger’s Cat, Magical Thinking, Equivocation, and Agrumentum ad Ignorantiam

I’m a huge fan of research into quantum computing, artificial intelligence, and machine learning. I don’t know much about these topics beyond the basics, but I find it worth understanding. We’ll probably see exponential growth in wealth as a result of automating the process of automating itself – meta-automation. On quantum mechanics (the study of……